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Casambi Abiran Raveenthiran Casambi Abiran Raveenthiran

Lighting in retail branding has more of an effect than you might think

Brand image is strengthened when utilizing a unique lighting design concept

Today’s in-store retail experience is changing and adapting to online shopping trends. As a result, retail lighting is no longer limited to just displaying merchandise but also about giving a sense of direction, adding drama, or highlighting the architecture.

Interior design and lighting are becoming more and more intertwined as designers see the power that good lighting design has on their overall desired aesthetic. As a result, competition between brands has intensified, with brands competing for consumer attention by targeting all the consumer senses.

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