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Lighting in retail branding has more of an effect than you might think

Brand image is strengthened when utilizing a unique lighting design concept

Today’s in-store retail experience is changing and adapting to online shopping trends. As a result, retail lighting is no longer limited to just displaying merchandise but also about giving a sense of direction, adding drama, or highlighting the architecture.

Interior design and lighting are becoming more and more intertwined as designers see the power that good lighting design has on their overall desired aesthetic. As a result, competition between brands has intensified, with brands competing for consumer attention by targeting all the consumer senses.

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Casambi, Crestron, wtec Abiran Raveenthiran Casambi, Crestron, wtec Abiran Raveenthiran

Office Trends in Lighting Control

The modern office is not just a workplace where we sit at our desks. We jump between meetings, workshops, creative sessions and relax area for coffee breaks and networking. The flexible way of working has new requirements for the modern office and the lighting required within.

This is critical, given that the average office employee spends approximately 90% of their day indoors. The human body relies upon the circadian rhythm; an instinct based on the natural light that tells us when to sleep and when to be awake, and constant exposure to artificial illumination has a counteractive effect.

For that reason, more and more workplaces have embraced smart lighting, and in doing so, enabled a more comfortable environment for employees. Smart lighting boosts productivity, creates a functional and welcoming atmosphere, and enhances comfort and mental health. 

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Casambi, Crestron, wtec Abiran Raveenthiran Casambi, Crestron, wtec Abiran Raveenthiran

Human-Centric Lighting

Human-centric lighting, or HCL, is an important term within the professional lighting world. Significant research has been dedicated to studying the effects of lighting to our well-being. To this end, an increasing number of businesses are investing in human-centric lighting. The global market value of this technology is expected to reach $3.91 billion by the year 2024.

This is money wisely spent, as human-centric lighting is critical to keeping up with our ever changing lifestyle. Until around 200 years ago, human beings spent 90% of our waking hours outside, enjoying natural light. This has now been reversed, with 90% of the time now unfolding indoors – under the glare of artificial illumination.

Indoor lighting remains essential, but so is the quality of light. Inappropriate or low quality light settings can have a severe impact on our health and wellbeing

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Lighting Control for a more Sustainable World with Casambi

In a world of constant change, the concept of sustainability is increasingly incorporated into our daily lives. And not least into construction projects – where exciting new approaches to green building design and refurbishments aim to reduce environmental impact and gain alignment with the UN’s Sustainable Development Goals. A building is no longer simply a structure prepared for human activities, but also a place designed to optimize space and material use while actively improving its occupants’ health and well-being.

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